Saturday, 24 March 2012

Why Style Matters

I had been writing notes for a piece called Why Style Matters when I read Chase Gouin's article on the ART magazine website titled "Memes to an End". I found it very thought-provoking and wanted to write a reply that tied in to some of the ideas I already had.

Catching a Meme

Chase makes an interesting comment about the transmission of memes - units of culture, behavior or style - and their effect on trends in BMX. I agree that memes are likely to have more influence over us than we realise and that we have a responsibility to be mindful of where the current of trends may take us.

While I don't think Chase goes this far, to take the next step and argue that this amounts to riders being brainwashed is difficult. This argument closely resembles the Marxist charge of 'false consciousness'. It goes something like "You have been brainwashed, and the fact that you deny being brainwashed is evidence that you have been brainwashed". The trouble is that there seems to be no situation where the person making this argument could be proven wrong. Any evidence to the contrary is taken as part of an elaborate cover-up. It is for this same reason that conspiracy theories tend to have such longevity.

As far as the effect of memes goes, the best we can hope for is an awareness that this kind of influence is going on. I think this is the point Chase wants to make, but I'd also empahasise the positive effect that the memes have. Essentially, we wouldn't have culture without them. Our world is made up of the complex interplay of our behaviors on each other. It's scary to think that you are are less individual than you think you are, but it's also exciting to realise that you're in an evolving cultural community to which you are fundamentally connected.


I strongly agree with Chase's statement that Flatland is more than a sport, but artistic/creative as well. But is is for this reason that I disagree with his comments on bike set-ups. I'm sure we can all relate to Chase's desire to see bikes that are designed with the functional aspects of Flatland in mind, but I believe that this constitutes a narrow view, and one that does not pay enough credit to the artistic/creative elements of riding.

To make a huge generalisation, my experience of Flatlanders is that they are, for one reason or another, often rational and analytical people (not to mention predominantly male) who want to justify everything with a logical argument. This puts them in an interesting position bearing in mind that they are engaged in a creative artform.

The Function Victim

Reading Chase's comments about the functionality of a bike reminded me of an excellent interview with the British potter Grayson Perry. In it he remarks that "Men rationalise their love of aesthetic things under the guise of function". I remember reading this quote and immediately thinking of the kind of conversations Chase describes where a rider is trying to justify a trick or bike part in rational or functional terms - as if it would be wrong to say "I just like it" or "It feels right". My guess is that we are much less rational than we believe, but a certain sort of personality will always try to find a rational justification to their actions - I'm certainly one of them!

Why Style Matters

So where does style come in? Well, I would argue that style is the word we seem to use in Flatland to describe that which separates our sport\art from things like motor racing or gymnastics where individuality is curtailed in an effort to maximise functionality and standardise content.

Style fills the gap between these sports and Flatland and this is something that should be celebrated. The fact that our discipline is artistic is why, in my opinion, a 'less-functional' bike set-up is acceptable. It is the role of art to question and challenge ideas like 'functionality', 'creativity', and indeed 'progression'. From an artistic point of view it is exciting that a rider once decided to remove his brakes and that some riders today do Flatland without the use of pegs.

Having said that, there is the real danger that Flatland might be led down a narrow alleyway from which it may struggle to return. It is import to recognise how fragile our Flatland culture is. It is a tradition of highly disciplined physical movement that has been passed down from one generation of riders to the next, and it's sad to think that we may get to the point where a whole chapter of flatland tricks only exist on a finite number of video archives with no riders left that can actually perform them. It might seem an unusual thought for a sport that is preoccupied with innovation and progression, but this is a real possibility - and a very sad one.

Two Rules of the Internet

The way that we choose to preserve our Flatland tradition is an open question, but articles like Chase's are a great way to raise our awareness to the influence our constantly changing environment has on riding. Certainly, the way that Flatland culture operates has been permanently altered by the advent of the internet. I think that this has changed or accelerated things in at least two related ways.

Firstly, the speed at which we can exchange information about other BMX riders has, in my opinion, caused riding styles to appear to converge. I don't think this is exclusive to BMX culture, I believe the same thing is occurring in things like popular music and fashion.

Secondly, we now have the opportunity to see many more riders like ourselves. This is exposing us to the fact that there are actually loads of riders that are quite similar. If we had the internet in the 90's we'd probably be saying "Wow, everyone's got a Hoffman Big Daddy, everybody's doing the same tricks!"

That said, I think that the first point remains a concern even if you factor out the effect of second one.

It Might Be Your Fault

I'd like to finish by making a point that some people may have heard from me before. Some of today's pro riders come under fire, for 'selling out', stopping progressing to cash in, riding a trendy bike set-up. My response is that we may well not realise how good we've had it.

I would argue that riders like Chase (and Martti) have, in a sense, ruined flatland. They are totally exceptional characters who made huge sacrifices in their lives to see how far they could take their riding. Once they reached the top of the game they didn't let up, they kept pushing the limits. They didn't rest on their laurels to cash in, they didn't showboat, and they didn't get preoccupied with trying to make flatland 'cool'.

To judge one of today's pro's by this standard is to be very strict. Chase and Martti are responsible for tricks and video parts that have never been repeated and we must face up to the possibility that they never will.


  1. Good read here. Flatland is so open ungoverned that it's an ever-expanding universe and becomes too big for one person to really own. Chase and Martti are just students themselves.

    I think we have to accept that some maneuvers are so challenging they require a very long path to the knowledge, confidence, previous experience in order to perform them. You don't just walk into a complicated combo that includes a series of brakeless perverted decades (for example). A path existed for a rider to achieve what s/he achieved and if a different path gets somebody else to the same move or even better, fantastic, but it has to be on their terms.

    It's concerning to think that some moves could be lost forever, but it's comforting to be apart of a community of individuals that are pushing a given limit every day in big and small ways.

    We should try to preserve flatland but we can only do that by sharing it. An actively shared culture is exactly what is happening. And that means all levels must be able to exist and for riders to ride for their purposes. If a Terry Adams or Matt Wilhelm need to keep their slice of tricks at peak performance and dialed status, they pay a time sacrifice to the god of consistency. And another rider unattached to that, may create a micro-genre of riding from original moves, but may not cultivate the art of sharing or consistency, and just by chance happened to be captured once on some grainy footage. Both of these are absolutely valid and much-needed archetypes.

    Fortunately many riders achieve both originality and consistency and create a lot of benefit for the culture. Because flatland breeds a type of person that enjoys sharing their skills, to show others what is possible.

    1. Michaelbuddy, I'm glad you enjoyed the read, you make some very good points here.

      My praise of Chase and Martti was not intended as a dig at riders like Terry and Matt, I think they're both great riders, but rather to put into perspective some of those comments you hear.

      I agree that these archtypes are really important deserve recognition for their contribution to flatland.

      Thanks for the comment!

  2. shit man just ride do whatever its only a bike its not the be all and end all of everything just ride do tricks have fun blah blah blah thats the bottom line too much has been made out of a simple thing as a hobby straight up no bull ,you think when i ride i think about bike set ups ,clothing all the politics or other people’s tricks or why i’m here doing it or worrying about other peoples views on it etc etc hell no , i’m with Trev on this one “Chase is one of my fav riders, but man…ease up on the tosh waffle. Let it go…let the fresh blood do it the way they want to” couldn’t of put it better myself mate.

  3. just to add i got style when i dance and when i walk i’m like John Travolta in Saturday Night Fever hit me that 70′s beat homeboy, but do i make an issue out of style nah we are not clones we are human beings from planet earth we all differ in one way or another can we just accept that ,all this worrying about this,that and the other will not change a thing ,we only live once ,shit its a pity we don’t worry about animals more than worrying about each other ,then at least they may be less cruelty in the world